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PROJECT OVERVIEW
Jacobi Company currently shares an application with competitors, exclusively provided to business owners for order placement. However, this setup poses several challenges:
1. Complex Application: The current application is complex, causing difficulties for users in terms of navigation and operation.
2. Ordering Confusion: Customers often experience confusion, especially when ordering units or packages, leading to potential errors in the ordering process.
3. Limited Client Information: The existing application lacks the necessary personalization and detailed client information, hindering a more tailored and customer-centric experience.
4. Transitioning Customers and Cost Reduction: The company faces challenges in smoothly transitioning customers to the application, and there is a need to optimize processes to reduce associated costs.
THE GOAL
Jacobi Company currently shares an application with competitors, exclusively provided to business owners for order placement. However, this setup poses several challenges:
1. Simplify User Experience: Design a user-friendly application that is easy to navigate, ensuring a seamless experience for business owners and customers alike.
2. Clarify Ordering Process: Introduce features that simplify the ordering process, particularly for units and packages, to minimize customer confusion and reduce errors.
3. Enhance Client Information Management: Implement personalized features for robust client information management, fostering stronger customer relationships and more tailored services.
4. Streamline Customer Transition: Develop strategies to smoothly transition customers to the new application, with a focus on reducing associated costs.
5. Drive Sales Growth: Utilize the dedicated application as a tool to increase sales, emphasizing customer satisfaction and engagement through innovative features and personalized services.
By creating a specialized application, Jacobi Company aims to overcome existing challenges, improve operational efficiency, and elevate the overall customer experience, ultimately contributing to increased sales and market differentiation.
USER RESEARCH
In our pursuit to create the new application, we employed a comprehensive research approach involving various methods to ensure a well-informed and user-centric design. Here’s an overview of the research methods utilized:
1. Tracking User Activity: – User-Centered Optimization:
- Usage Patterns: By encouraging business owners to actively use the existing application, we gained valuable insights into their natural usage patterns. This approach facilitated the identification of frequently accessed features, common navigation paths, and areas where users might encounter challenges.
- Feature Prioritization: Understanding which features were frequently used allowed for a prioritization of enhancements. This user-centric optimization strategy ensures that improvements directly address the aspects of the application that matter most to the end-users.
- Data-Driven Decision Making:
- Quantitative Metrics: Detailed analytics provided quantitative metrics, including click-through rates, session durations, and drop-off points. These metrics became the foundation for data-driven decision-making, enabling us to identify specific pain points and areas for improvement with a high degree of precision.
- Iterative Improvements: The iterative nature of this analysis allowed us to implement continuous improvements. This agility ensures that the new application evolves organically based on real-time user feedback, enhancing its adaptability to changing user preferences.
2. Personal Interviews with Business Owners: – Stakeholder Empathy:
- Understanding Workflows: Through personal interviews, we delved into the daily operations of business owners. This empathetic approach ensured a deep understanding of their workflows, challenges, and priorities, providing context to the development process.
- Collaborative Problem-Solving: These interviews weren’t just about gathering feedback but also involved collaborative problem-solving. By actively involving business owners in the decision-making process, we fostered a sense of partnership, ensuring that the new application caters specifically to their needs.
- Holistic Feedback:
- Qualitative Insights: Beyond numerical data, interviews offered qualitative insights into the user experience. Understanding the nuanced perspectives of business owners allowed us to capture holistic feedback, considering factors such as user satisfaction, communication challenges, and overall usability.
- Preserving Successful Elements: Asking about what could be preserved highlighted successful elements of the existing application. This approach ensures that the new application builds upon strengths while addressing identified weaknesses.
3. Market Research:
- Strategic Positioning: Competitor Analysis: Thorough analysis of competitors’ applications involved identifying their strengths, weaknesses, and unique selling propositions. This strategic intelligence allowed for informed decisions regarding how to position the new application in the market.
- Opportunities for Differentiation: Understanding the competitive landscape helped identify opportunities for differentiation. By offering features or functionalities that competitors lack, the new application can stand out and capture the attention of the target audience.
- Customer Centric Innovation:
- Adapting to Trends: Continuous market research ensured that the new application remains abreast of emerging trends in technology and user expectations. This proactive approach allows for the integration of cutting-edge features, keeping the application relevant and innovative.
- Enhancing Customer Satisfaction: Studying competitors not only provides insights into industry standards but also unveils strategies for enhancing customer satisfaction. This customer-centric focus ensures that the new application doesn’t just meet expectations but exceeds them.
In summary, the detailed expansion highlights how each research method contributes to a comprehensive and well-informed approach to application development. The synergy of quantitative and qualitative insights, combined with a deep understanding of user needs and market dynamics, positions the new application as a robust, adaptive, and customer-satisfying solution in the dynamic business landscape.
THE NEED
The need for Jacobi Company to develop a dedicated application arises from several critical factors identified through their current challenges and user research:
1. Complexity: The current shared application is difficult to navigate, leading to user frustration and inefficiencies.
2. Ordering Confusion: Customers often experience confusion when ordering, leading to errors and delays.
3. Limited Client Information: The current system lacks personalized client management capabilities, hindering customer relationships.
4. Transition Challenges: There are difficulties in transitioning customers to the current application, impacting costs and efficiency.
5. Sales Growth: A dedicated app aims to increase sales by enhancing customer engagement and satisfaction.
6. Market Differentiation: By offering a user-friendly app with superior functionality, Jacobi can differentiate itself in the market.
In summary, Jacobi Company’s new application aims to streamline operations, enhance customer experiences, and boost competitiveness. It addresses current complexities, improves order processes, introduces personalized client management, and optimizes customer transitions. These initiatives are geared towards improving efficiency, increasing customer satisfaction, and solidifying Jacobi’s market position.
PERSONAS
Name : Guy
Age : 51
Profession : Owner of a hardware store.
Location : Rehovot
Goals:
- Efficient Online Ordering: Seeks a simple, quick, and user-friendly process.
- Access to Information: Desires detailed insights into sales, inventory, and customers.
- User-Friendly Interface: Prefers an intuitive platform with clear navigation.
Challenges:
- Limited tech familiarity.
- Balancing detailed info with a streamlined experience.
Preferences:
- Simplicity in online processes.
- Easy access to comprehensive business information.
PERSONAS
Name : Ron
Age : 31
Location : Ramat Gan
Goals:
- Efficient Shopping.
- Stay Informed.
- User-Friendly Interface.
Challenges:
- Missed Promotions and Deals.
- Inefficient Shopping Experience.
Preferences:
- Stay informed about the latest products and trends.
- Enjoy a visually appealing and user-friendly app experience
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