Menu
PROJECT OVERVIEW
In May 2020, amid the COVID-19 crisis and gathering restrictions, the need for smaller events became crucial. Couples facing last-minute changes needed a solution to adapt to the new reality.
Guini emerged as a partner on this journey, helping not only couples but also talented service providers like photographers, mixologists, and chefs to offer their services on a smaller scale. Understanding the challenges of unplanned changes and the high costs independents incur, Guini developed an advanced technological product.
This solution eliminates the need for expensive diary and customer management systems, invoices, and quotation documents. At Guini, our mission is to save your precious time by providing a platform where you don’t have to manually locate and compare prices. Whether you’re organizing an event or providing services, we’re here to make your experience perfect.
THE PROBLEM
Event providers have several problems :
- Limited exposure for event providers due to the prevalence of sponsored promotions on event platforms and social networks. Smaller providers often struggle against more established counterparts with larger budgets.
- Limited exposure for event providers due to the prevalence of sponsored promotions on event platforms and social networks. Smaller providers often struggle against more established counterparts with larger budgets.
Event customers have several problems:
- Customers often face challenges in locating suppliers and obtaining price quotes, leading to a time-consuming process that involves multiple phone calls for each quote.
- Customers struggle to locate suppliers available on the specific date, time, and for the nature of the event they desire.
THE GOAL
GUINI is reshaping event planning by harnessing technology, data, and precise algorithms. The platform prioritizes fairness, efficiency, and equal opportunities for all involved.
By tackling issues faced by service providers and customers alike, GUINI aims to revolutionize event planning practices. Cutting-edge technology streamlines processes, saving time and effort. Data-driven insights enable personalized recommendations and market adaptation. Algorithms ensure fair and optimal matches between service providers and customers.
GUINI’s commitment to fairness levels the playing field for businesses of all sizes. It sets new standards for excellence in event planning through innovation and inclusivity.
USER RESEARCH
Competitors:
1. Competitor Landscape:
- Identify key companies or products in your field.
- What are their main activities or offerings?
2. Unique Selling Points:
- What sets your product or service apart?
- In what ways do you differentiate yourself?
3. Strengths and Advantages:
- What are you particularly good at?
- How do your strengths compare to competitors?
4. Innovative Elements:
- Highlight any new features or approaches.
- What game-changing aspects do you introduce?
5. Market Void:
- If there are no direct competitors, why is that?
- What unique value are you bringing to the market?
GUINI is reshaping event planning by harnessing technology, data, and precise algorithms. The platform prioritizes fairness, efficiency, and equal opportunities for all involved.
By tackling issues faced by service providers and customers alike, GUINI aims to revolutionize event planning practices. Cutting-edge technology streamlines processes, saving time and effort. Data-driven insights enable personalized recommendations and market adaptation. Algorithms ensure fair and optimal matches between service providers and customers.
GUINI’s commitment to fairness levels the playing field for businesses of all sizes. It sets new standards for excellence in event planning through innovation and inclusivity.
MARKET
1. Market Size:
- What is the overall size of the street market that requires this product?
- Is there a substantial demand for such a product in the market?
2. Readiness for Adoption:
- Is the street market prepared to adopt new products?
- Are there any existing trends or factors that indicate a readiness for adoption?
3. Ease of Adoption:
- What factors influence the ease of adoption for products in this market?
- Are there specific features or benefits that can facilitate easy adoption?
4. Barriers to Adoption:
- Are there any barriers preventing the widespread adoption of this product in the street market?
- How do you plan to address and overcome these barriers?
The exponential growth of the Internet over the past decade has brought about a paradigm shift in how service providers are discovered and events are organized. The digital transformation has permeated every aspect of our lives, and the event industry is no exception. In recent years, there has been a noticeable trend towards digitalization, with a focus on smaller-scale events and tighter budgets. However, as these digital practices become more ingrained in the market, there is an anticipation for expansion into larger-scale events, catering to audiences of a hundred participants or more.
Concurrently, as GUINI gains traction in the Israeli market, there is a burgeoning interest in exploring opportunities for global expansion following extensive research. This reflects a broader trend of globalization within the event planning industry, driven by the borderless nature of digital platforms and services.
To provide context, recent statistics from 2019 shed light on the magnitude of the event planning market in Israel:
– Approximately 200,000 suppliers and service providers operate within the market, offering a diverse range of offerings to meet varying event needs.
– There are 750 halls and event gardens, collectively generating an estimated revenue of around 12 billion NIS annually.
– The market witnesses the hosting of approximately 140,000 events each year, spanning a spectrum of occasions and scales.
– Overall, the event planning industry in Israel generates an impressive 15 billion NIS in revenue annually, underlining its significance within the economy.
These statistics underscore the substantial economic impact and the vast ecosystem of opportunities within the event planning sector in Israel. As GUINI continues to innovate and expand its reach, it is poised to play a pivotal role in shaping the future landscape of event planning, both domestically and potentially on a global scale.
TIMING
1. Urgency and Timing:
- Why is there a sense of urgency for this product now?
- What specific conditions or trends make this the right time to introduce the product?
2. Market Conditions:
- What factors in the market create favorable conditions for the product’s success?
- Have there been shifts in consumer tastes, global economy, regulations, or technology that align with the product?
3. Global Trends:
- What are the current global trends in the relevant field?
- Does the product align with these trends, or does it present a unique and compelling alternative?
4. Industry Developments:
- Are there noteworthy developments in related areas that establish your product as a wise and safe investment?
- How does your product compare to other innovations in the industry?
Urgency and Timing:
Digital Transformation: The urgency arises from the ongoing digital transformation, where consumers increasingly rely on online platforms. GUINI seizes this moment to provide a timely solution for streamlined, digital event planning.
Shift to Smaller Events: The current trend towards smaller, more intimate events aligns with GUINI’s focus. As individuals and businesses adapt to gathering restrictions, there is a heightened need for a platform facilitating efficient small-scale event planning.
Market Conditions:
Digital Adoption: A pervasive shift towards digital solutions in various sectors creates favorable conditions for GUINI. As consumers become more digitally savvy, there is increased acceptance and demand for online event planning platforms.
Consumer Preferences: There is a notable shift in consumer preferences towards personalized and tech-driven experiences. GUINI addresses this by offering a platform that caters to the evolving preferences of consumers in the event planning space.
Global Trends:
Rise of Online Marketplaces: The global trend leans towards the rise of online marketplaces connecting service providers and consumers. GUINI aligns seamlessly with this trend, offering a centralized platform that caters to the needs of both parties.
Tech-driven Solutions: The event planning industry is witnessing a global trend towards tech-driven solutions. GUINI’s integration of technology, data, and algorithms positions it as a modern, cutting-edge solution aligned with global industry trends.
Industry Developments:
Advancements in AI and Data Analytics: Significant developments in AI and data analytics within the event planning industry make GUINI stand out. Its use of AI for organizing events and leveraging data for personalized recommendations positions it at the forefront of industry advancements.
Comprehensive Platform Offering: GUINI distinguishes itself by offering a comprehensive platform that goes beyond traditional event planning solutions. Its integration of features like supplier presentations, ratings, reviews, and expert insights establishes it as a wise and safe investment in the industry.
THE NEED
The need for assistance in revitalizing the world of events is evident due to several challenges and changes, particularly influenced by the COVID-19 pandemic.
The impact of the corona crisis on the food and beverage services industry has been substantial, with approximately 64,400 workers seeking employment, constituting around 28% of all workers in the industry. The pandemic, particularly from mid-March to mid-June, significantly affected the wedding industry, accounting for about 26% of annual weddings. During this period, event halls faced estimated financial damages ranging from 1.2 to 1.6 billion NIS due to shutdowns.
Guini emerges as a potential solution to address these challenges. The platform provides an avenue for the large pool of job seekers in the industry to offer their services. By joining Guini, individuals can leverage the platform to connect with potential clients, presenting an equal opportunity for everyone to earn a living. In the wake of widespread unemployment, Guini becomes a valuable tool for those in the food and beverage services sector to showcase their skills and find employment opportunities.
Notably, Guini aims to fill a gap in the Israeli market by providing a smart, comprehensive, and user-friendly solution for event planning. In a market lacking such a solution, Guini has the potential to reshape how services are offered and sought in the event planning industry, offering a seamless and efficient platform for both service providers and customers.
PERSONAS
Name : Dor
Age : 27
Profession : Chef
Location : Ramat Gan
Goals:
- Expand Clientele.
- Client Satisfaction and Feedback.
- Customer Relationship Management (CRM) System.
Challenges:
- Time Management.
- Client Expectations.
- Marketing and Visibility.
Preferences:
- Client Interaction.
- Preferred CRM system
- Social media/local collaborations with event planners or businesses.
PERSONAS
Name : Dana
Age : 29
Location : Holon
Goals:
- Planning a memorable 30th birthday celebration.
- Seeking suppliers for party essentials and decorations.
- Wants a hassle-free and stylish event.
Challenges:
- Limited time for extensive planning due to work commitments.
- Prefers a curated selection of high-quality suppliers.
- Aiming for a unique and personalized celebration experience.
Preferences:
- Values convenience and efficiency in the supplier selection process.
- Appreciates modern and trendy designs for decorations.
- Interested in suppliers who offer customization option
Copyright ©2024 CHAI SHORR | All Rights Reserved